Case Study:

Empório da Cerveja _

Posted in:
23/10/2020

The largest beer store in Brazil_

Empório da Cerveja is a part of ZX Ventures, the innovation hub from AB InBev - The largest beer manufacturer group in the world. Empório da Cerveja was born to offer the largest and best portfolio of craft beers in Brazil. With a very large selection of premium beers, Empório da Cerveja curates beer labels to meet the needs of a fast growing demand for specialty beers in the country.

Today, Empório da Cerveja is the largest e-commerce specialized in beers in the country, offering about 750 labels, 90 different styles, and +100 beer brands, including exclusive labels and accessories. Part of the digital strategy was to regionalize the assortment and distribution in the main capitals in order to improve the logistical process, reaching deliveries within 3 hours across the greater São Paulo, for example.

The project_

Empório’s e-commerce was already running on VTEX CMS. At the end of 2019 the company needed to evolve its store and decided to build a new platform using VTEX.IO, to accelerate future developments with atomic design concepts and reuse of code and components.

Challenges_

Communicate regionalized conditions and portfolio

We developed special pages to communicate products with exclusive conditions, such as faster and cheaper delivery based on the user’s geolocation. 

More information about the labels

We improved the display of beer information on product pages and included information about style, bitterness and alcohol content in the product card on the store shelf.

Improve the
mobile experience_

We redesigned the entire website for a mobile-first experience, improving usability, and preparing the site for PWA use.

Increase the autonomy of the business team_

All the components were developed in integration to the Vtex.IO Site Editor, always seeking to offer greater autonomy for the business with regard to the management of pages and elements such as shop windows, searches, carousels, etc. This also greatly increased the freedom of the product owners to conduct quick tests and research by easily changing the layout.

Testimonial_

We always work with VTEX and a time has come when we understand the need to migrate to the VTEX.IO technology in order to continue evolving our product even further. Among the suggested partners, we chose ACCT because we believe it is the best option to deliver one of our main requirements.

A team that agreed to work together with our internal team so that we could transfer knowledge and autonomy to autonomously run the store later. It was a very rich partnership, a job done with complete integration between the teams, with unified communication and agile routines between Empório and ACCT.

Today we have a store with excellent performance and our team is able to evolve the product on its own, which resulted in a contract for a new project with ACCT.

Nelson de Moura

IT Product Manager - DTC