Case Study:

Forma Turismo _

Posted in:
23/10/2020

About Forma Turismo_

Forma Turismo appeared in 1997 and it is a tourism agency speacilized in student travel. It quickly became an important player in the tourism sector in Brazil. With the great advantage of the campaign "Change Beka for Bikini", it soon became a huge success. 22 years later, with 17 stores in nine states in Brazil, with an incredible brand of over 40,000 students on board, Forma Turismo is the largest student travel operator in Brazil.

Objectives_

Given the exponential growth of the brand and the evolution of digital demand, the partnership between ACCT and Forma Turismo was signed to create projects such as Virtual Stores, Systems for Web, and Apps.

Partnership_

ACCT has a dedicated multidisciplinary team focused on executions of excellence. For this, we use the work process in SCRUM format, which allows us to guarantee organization and agility in deliveries.

Personalized Pages_

Launched in July 2019, the Visit Maurício de Sousa project aims to take fans of Turma da Mônica behind the scenes of the entire universe created by the author. Visits are scheduled through the website. Using the VTEX platform, we made customizations for the checkout steps and an APP in Vtex IO to facilitate both product registration and sales control.

Customized Cart_

As the website was about ticket sales, ACCT design and engineering teams have customized the cart to receive information from each visitor. In that way maintaining an easy to navigate, easy to use interface and experience.

VTEX IO_

ACCT is the VTEX Partner with the largest track-record implementing VTEX IO projects. Due to the high complexity in product registration, in which the user depended on a series of factors to obtain the correct display of the product, we suggest the creation of a facilitator for this registration. We developed an APP in VTEX IO that can be accessed by the platform admin.

The need was identified to have more practical control over all orders launched in e-commerce and also to obtain a detailed list of all visitors who made a purchase.

For this, the APP has a sales panel in which it is possible to list all ticket orders in a simple and clear way, in addition to generating reports for download.

Forma App_

App Android & iOS

Together with Forma's intelligence team, we developed the entire infrastructure of the App, in which the user can buy trips, make passenger registrations, see photos, routes and get lots of information.

With more than 10 features already completed and with others being developed, the app has been evolving little by little, being in its second interface version.

The App is available for Android and iOS and already has more than 60 thousand downloads.

Testimonial_

I found a reliable and competent partner. We have been working on several fronts for a long time and nowadays I consider them a solid base of support for my demands, both for the conception and for the execution of the project.

Leandro Dasler

Technology and Data Director - Forma Turismo