The eCommerce market segment Household Appliances covers online sales of long-lived electronic home appliances. These are, for example, major domestic appliances white goods such as washing machines, dishwashers, refrigerators, or washer-dryers.
Furthermore, the online sale of small domestic appliances such as coffee machines, espresso machines, food processors, microwaves and vacuum cleaners belong to this market segment. Electronic home appliances can be purchased via a variety of online platforms.
Whirlpool: Whirlpool Corporation started in 1911 as a small company in Benton Harbor, Michigan. For more than 100 years, its flagship brand has driven innovations from introducing the very first automatic washing machine in 1948.
Whirlpool has chosen ACCT to deliver a number of digital products.
Present in several states of Brazil and also in the Federal District, with stores distributed in several Brazilian cities, Tok & Stok is a reference in furniture and decoration.
Empório da Cerveja
As part of ZX Ventures, the global innovation arm of the largest beer group in the world, AB InBev.
ACCT and Empório da Cerveja worked together with our internal team so they could be trained to lead the operations afterwards. In my opinion, we had a very rich partnership, done as a team, which included knowledge exchange and transparent communication.
Nelson de Moura
It was gratifying to have a partner who agreed to this project because we knew that the business rules could generate several changes along the way. The ACCT team was flexible enough to handle changes in planning and adapted to the process.
Tok&Stok needed to evolve its online shopping experience. Our stores are already quite consolidated and we are a reference in furniture and decoration experience. Our challenge was to make exactly that same movement in digital, in a very accelerated way.