CPG, or Consumer Packaged Goods always had the interest of the online consumer because it is easy to transport, usually quite durable not to mention it is something people consume on a regular basis, therefore business models that include repeated purchases work very well with this industry category.
ACCT has built digital systems for giant companies such as Unilever and Ab-Inbev.
As part of ZX Ventures, the global innovation arm of the largest beer group in the world, AB InBev, Empório da Cerveja was born and develops its innovation strategies to offer the largest and best portfolio of craft beers in Brazil, curated to meet the needs of growing demand for specialty beers in the country.
Present in several states of Brazil and also in the Federal District, with stores distributed in several Brazilian cities, Tok & Stok is a reference in furniture and decoration.
Empório da Cerveja
As part of ZX Ventures, the global innovation arm of the largest beer group in the world, AB InBev.
ACCT and Empório da Cerveja worked together with our internal team so they could be trained to lead the operations afterwards. In my opinion, we had a very rich partnership, done as a team, which included knowledge exchange and transparent communication.
Nelson de Moura
It was gratifying to have a partner who agreed to this project because we knew that the business rules could generate several changes along the way. The ACCT team was flexible enough to handle changes in planning and adapted to the process.
Tok&Stok needed to evolve its online shopping experience. Our stores are already quite consolidated and we are a reference in furniture and decoration experience. Our challenge was to make exactly that same movement in digital, in a very accelerated way.