Understanding the in and out marketplace strategy and when to use it

The marketplace is an interesting strategy because it arises in different moments of the business, such as: When the company is already established; When the business is established and there is a desire to sell on the internet; When it is already a company established in a certain region, but…

The importance of an active UX and UI team in digital projects

In these eight years working in the e-commerce market and leading digital projects, I increasingly see the importance of an active UX team. As products become more and more digital and we humans spend more time on screen (over 11 hours a day!), companies need to ensure that their products…

Why you should choose a SaaS Platform

Many people ask me: SaaS platform (Software as a Service) or on-premise? The answer is that it depends and here I will bring you why you chose SaaS.   I understand the concept of Software as a Service The term software as a service is a premise in which you…

ACCT migrates to VTEX 10 an giant american multi-brand

The client of this project is a multi-brand reference in golf equipment and accessories in the USA. With 50 years in the market, it currently has 86 physical stores in 18 American states. The company values ​​the excellence of its products, allowing the consumer to return their money within 90…

Backoffice Portal: Transforming the customer relationship in the digital channel

Discover how ACCT developed custom customer relationship management software for one of the world’s boldest e-commerce projects.   The retail giant The group for which this project was developed is one of the largest food and retail conglomerates in the world and currently operates in 33 countries with more than…

ACCT develops PWA for pharmaceutical retail giant

The client of this project is a Brazilian pharmaceutical retail company headquartered in Brazil and is considered the third-largest drugstore chain in the country. In 2019, its turnover was R$6.8 billion, with more than 1,100 stores in all Brazilian states. According to the Brazilian Association of Pharmacy and Drugstore Chains…

National merchandising network chose ACCT to restructure its e-commerce platform

With a diversified and resilient business model based on multi-channel, the company, which has a large and modern store network, launched its first e-commerce project in 2020, amidst the pandemic.     The retailer has 141 stores, 136 of which are owned and five franchises, with approximately 140 thousand…

Do you know the story behind the Pride Month?

  June 28 and the importance of knowing how we got here On June 28, several countries celebrate the International LGBTQIA+ Pride Day! It is a date of celebration, joy, and, above all, of struggle. In the history of humanity, marginalized groups have always had to dedicate themselves to conquering…