Case Study:

Stanley Black & Decker _

Posted in:

B2B / Upgrading the relationship between manufacturers and retailers_

Engineering better digital products for the industry

Stanley Black & Decker is an industrial tool manufacturer founded in 1843. The hardware giant is one of the most traditional brands in the industry with more than 60.000 employees worldwide.

Due to a large number of relationships the group has to manage, it becomes challenging for the distribution team to constantly work with retailers, partners, and sales representatives to streamline, personalize, and develop performance indicator dashboards in order to optimize the buying processes and track the results of their sales representatives globally.

Online B2B is a special challenge for global manufacturers such as SB&D. The sales engineering operations have to deal with multiple currencies, languages, price tables, business rules and etc. Ergo, developing a B2B digital operation, in this scenario, means a lot more than building a website, it is necessary to re-imagine business processes as a whole.

In order to successfully architect the solution, ACCT E-commerce teams needed to fully understand the business goals and sales variables.


  • Sales Representatives Performance Dashboards
  • Multiple Business Rules
  • Multi-language
  • Multi-currency
  • Customized portal

    To develop digital products that are available across borders, our engineers have to design experiences for hundreds of thousands of customers in 3 different countries. With that comes the challenge of maintaining a functional digital workflow that could substitute the previous personal and emotional connections across the value chain.

    Throughout the solution architecture process, there was always a constant need to personalize the experience and make sure the users had a humanized experience.



For the website project, we are always putting our partners in the middle of our enhancements, looking to deliver a much better process, with high performance while designing new applications, testing, and putting them into production. The solution was to develop a B2B & B2C platform using VTEX. The new platform would serve clients, partners, distributors, and resellers.

While in the B2B website sales representatives and distributors can log in to their private portals to consult prices, place orders, and track performance, at the B2C website, clients can research the SB&D's catalog, get product information, and recommendations, find trusted sales reps, and points of sale.

We are transforming our sales team so that, instead of receiving orders, they become points of trust and help our customers to be more successful in their business.

Martin Elias - Global Manager in Stanley Black & Decker

App Development _

We created an app that allows sales representatives to access their personal dashboards with custom information about their sales goals, monthly performance, total sales, and other information.

Depending on the region, sales reps can get data analytics about customer preferences, order history, and several data points that can support the sales process. In the new app, sales reps can very easily make bulk orders and have invoices and delivered directly to the end client.

More from this project _

  • ERP Integrations
  • CRM Integrations
  • Business Intelligence Services
  • Agile Teams
  • Data Analytics

    After a successful roll-out in 3 countries and 3 continents, SB&D has requested from ACCT a number of evolution projects in their e-commerce infrastructure and architecture as well as Business Intelligence services in order to manage and improve the performance of their digital operations based on key performance indicators, Data Analytics services and more.

Internal Capabilities

  • Software Architect
  • Solutions Architect
  • Front End Developer
  • Backend Developer
  • UX/UI Design
  • E-commerce Specialists


  • Lower TCO
  • Increased Sales
  • Multi-level Price Management
  • Business Analytics Strategy

We deployed +10 experts to ensure the successful and timely completion of deliverables, adopting an agile scrum methodology with structured communication between on-site and off-site teams to provide visibility into ongoing work. For the website project, we decided to use the VTEX IO platform that ensured a much better process of designing new applications, testing, and putting into production, not to mention the agility of page-load the solution delivers.


If we want to continue to be the best at what we do, we need to look for ways to constantly reinvent ourselves and ensure that we are constantly trying to transform ourselves for the better. Having ACCT and VTEX as partners was a crucial part of our success in the engineering part of our commerce and distribution solution.

Martin Elias

Global Manager - Stanley Black and Decker

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