Functionality

Case Study:

Tok&Stok:
Shop the look _

Posted in:
11/12/2020

About Tok&Stok_

Present in several states of Brazil and also in the Federal District, with stores distributed in several Brazilian cities, Tok & Stok is a reference in design.

Furniture, exclusive design products, and the provision of practical solutions for everyday life are a core part of the Tok & Stok concept, which always seeks to combine bold design at competitive prices.

Objectives_

When entering a physical store of Tok & Stok, the consumer has the feeling of strolling in a mall, where it is possible to find everything for home or office, in a comfortable and pleasant environment. In its online store, it could not be different.

With a process of continuous evolution, the main objective of the project was to convey to the online store all the passion for innovative design, making the online shopping experience with the same look and feel like the physical stores.

E-commerce VTEX_

Tok & Stok has been in the online market for about eight years, with a growing expansion when it comes to website sales. In July 2018, using the VTEX platform and with the technological support of ACCT, the store's evolution process began, considerably increasing the number of sales captured by the website.

In 2017, E-commerce represented 2% of total sales and after the migration to VTEX there was an increase in this number to 7%. In 2019, this number rose to approximately 12% of total sales.

About the Project_

Before totally focusing on physical stores, Tok & Stok adopted an omnichannel strategy and bet more and more on the digital world. With this, the main objective of the project is to bring to digital all the experience and journey of the Tok & Stok client. In this way, we developed a very unique feature in the platform: Shop The Look

In this complex customization, ACCT developed an interface using VTEX, that allows Tok & Stok employees to upload images of different ambients such as Office, Bathroom, Kids Bedroom, Living Room and etc. The images uploaded by Tok & Stok contain matching products that fit well together - Interior designers create the scene, the room gets photographed and the pictures are uploaded, using this feature designed by ACCT. From there they only need to link the images to the respective SKU´s to deliver a very special experience to the customers.

From the chosen ambient, customers are one click away from redecorating their homes, offices, and garden. ACCT developed the "Shop the Look" button that allows customers to add all products in the image to the cart.

Step by Step_

Tok&Stok employees can use this button to decide how their image will look like, they can be portrait or landscape, different shapes and sizes

By going here, employees can edit the blocks and decide what content they would like to appear on the layout.

Using this button employees can upload the pictures.

Using this button is possible to create “collections” that are a specific bundle of products that are linked to a distinct ambient.

Front-end_

By entering the session “Inspiration”, customers can choose from a large array of ambients.

After choosing a specific ambient, customers can hover them and see what is actually for sale.

On the right side of the screen, users can find product information such as price, color, and description.

After deciding on the purchase, customers can then add the entire collection or specific products directly to the shopping cart

This unique feature has the power to inspire customers and help them make difficult decisions when it comes to redecorating their homes, by having professionals help goes a long way in this process, it really gives the sense that you are in the stores.

Testimonial_

Tok & Stok needed to evolve its online shopping experience. Our stores are already quite consolidated and we are a reference in furniture and decoration experience. Our challenge was to make exactly that same movement in digital, in a very accelerated way.

We chose ACCT because we identified the possibility of doing this with the speed we needed, in an evolutionary way as we believe and always taking the user experience as the core of the business.

This translated into our way of working together. Whether in daily meetings where we decide the direction of the next sprint or discussing a new feature: what is the best way to implement it and which KPI´s should be monitored. All of this always in a clear, transparent, and collaborative way.

This synergy translates into great deliveries, a differentiated shopping experience for our customers, and results that prove this beyond doubt.

We still have a lot to do, but we continue with the certainty that we are on the right path to becoming the best digital shopping experience for furniture and accessories.

Adriano Di Bella Tavollassi

Former Director E-commerce e Digital - Tok&Stok

"We see the evolution of everything, our everyday work is to decode the digital game, know the shortcuts, always challenging the status quo."


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