After developing a reliable platform you can then think of building a content strategy that will attract and convert users into clients. At this point, competitive research will provide your organization with insights to help decide the best content strategy.
Regardless if you are building on top of an existing content strategy or starting over, you can aim your affords into three main factors:
- People
- Technology
- Process
We support business mapping the customer journey, defining ideal audience, selecting best technological suite and automating processes.